The Unit 1 Assignment is based on the competitive and  macroenvironmental factors that impact a business,  As a reminder, competitive environmental factors include  rivals, new competitors, customers, substitute services, and suppliers.  Macroenvironmental factors include laws and regulations, the economy,  technology, demographics, and social values.

For this assignment, you will choose a company that interests you.  Choose wisely, as you will evaluate aspects of this company in various  ways throughout the course.

• Visit the HooverCompany Records guide  . This guide provides an overview of various  public companies in terms of both internal and external factors.
• Choose one of the companyprofiled by Hoovers. It is best to choose a company with which you are already familiar.
• Read the guide for your chosen company, paying attention to note  factors that relate to the environmental factors as described in Chapter  3 of the text.
• Using this document and your own experience and knowledge of the  company, prepare a summary that describes each of the competitive and  macroenvironmental factors forming your chosen companyoverall  business environment.

Assignment Checklist:

• Utilize the Unit 1 template.
• Provide one example, with supporting details, of how each of the ten  competitive and macroenvironmental factors impacts your chosen company.
  • Rivals
  • New competitors
  • Suppliers
  • Customers
  • Substitutes
  • Laws and politics
  • Economy
  • Technology
  • Demographics
  • Social factors